Cognition is the way you interpret the world, influencing your foresight and decision-making about the future.

Your cognitive level determines who you could become in five years.

It is not class or wealth that determines cognitive level, but rather your way of thinking.

The Conditions for Cognitive Leap:

From the poor to a farmer, craftsman, merchant, leader, and noble, cognitive leaps require breaking the current limitations of understanding.

  • The poor: Focused on immediate gains, unable to understand the importance of long-term investments (like education) and delayed gratification.

  • Farmer: Believes labor creates wealth, relies on the system, views risks as threats, lacks innovation and long-term planning.

  • Craftsman: Believes in personal ability, focuses on practical work, but often has strategic limitations and lacks a sense of risk.

  • Merchant: Skilled at reasoning, willing to take risks, makes decisions based on logic rather than experience. The core of being a merchant lies in spotting opportunities and taking action.

  • Leader: Holds decision-making power in a specific field, can influence large-scale resource allocation. No longer preoccupied with survival anxiety, more focused on the development direction of individuals or organizations.

  • Noble: Controls resources in multiple fields, usually a very small group of people.

How to Change Cognition?

Start with a Merchant Mindset:
A merchant not only values the outcome but also cares about the logic and risk management throughout the process. Ordinary people often underestimate risk, viewing it as a potential loss, while merchants see it as an inevitable gap to be managed.

Set goals and calculate:
Clarify your goals and assess the pros and cons, especially by estimating the future costs of living to become more sensitive to money.

Continuous learning and practice:
Enhance your education and broaden your horizons, particularly by moving to larger cities to access more opportunities and innovative models.

Develop decision-making ability:
Learn business theories from books, understand strategy and marketing, and improve your entrepreneurial mindset.

The Key to Success is the Upgrade of Cognition:

Cognitive change is not just a shift in personal thinking, but also requires execution ability and business sensitivity. Ordinary people can gradually elevate from craftsman-level cognition to merchant and leader-level thinking through learning and practice.

Path to Practice:

  • Gradually earn your first $1000, accumulate entrepreneurial experience, and cultivate a merchant mindset.

  • Value education and practice, especially by reading more books in your youth and entering larger cities or professional fields early to enhance your competitiveness.

  • Understand and apply the core mindset of a merchant: goal setting, risk management, and logical reasoning.

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