An Example who earns 1 million a year summarized 9 steps. If you follow this path, earning 1 million in a year is not difficult.
Step 1: Decide What to Sell
There are three common money-making models:
Sell physical products: For example, second-hand phones, iPads, bird’s nest, sea cucumber, crystals, etc. Prioritize high-margin and high-repeat-purchase products.
Sell information: For example, teaching materials, civil service exam materials, dating guides, graduate school materials, accounting materials, etc.
Sell services: For example, emotional counseling, psychological counseling, entrepreneurial guidance, relationship repair, legal consultation, etc.
Step 2: Find Competitors
Find 50 high-quality competitors across platforms like Douyin (TikTok), WeChat, Zhihu, and other social media. Create an Excel file to track these competitors, including their platform links, follower count, topics, and update frequency. Always keep an eye out for new competitors and add them to your database.
Step 3: Imitate and Learn
Study their content formats, topics, copywriting structures, update frequency, etc. Then, collect their content and create a content library. Break down the content creation process into smaller steps (steps A, B, C, etc.) and complete each step in bulk. For example, write 50 copies in bulk, or edit 50 videos in bulk. The goal is to reduce the time lost in switching between different tasks and save time through repetition.
Step 4: Bulk Distribution
Produce 50 videos or photo albums daily and prepare 5 phones. Focus on 10 distribution platforms, such as Douyin, WeChat, Zhihu, Weibo, etc., and distribute content in bulk. Each video on one platform equals one touchpoint. Distributing 50 videos across 10 platforms means 500 touchpoints. In one month, that’s 15,000 touchpoints. Each touchpoint can bring in high-quality traffic.
Step 5: Simplify Conversion
Simplify the conversion process—just use WeChat. WeChat = traffic conversion + social circle marketing. Use a small account to add 50 competitors and repost or adapt their content for your WeChat Moments.
Step 6: Start Recruiting
Once you stabilize your daily income at 200+ using this model and have a mature system for traffic generation, monetization, and after-sales, you can start recruiting. The sources for recruitment can be: your own clients, and fans accumulated from other online projects.
Step 7: Team Operations
Once you are familiar with the project, you can break down the tasks into different steps and assign them to different team members. Keep the team members separate to prevent them from collaborating secretly. However, the key tasks should remain under your control.
Step 8: Franchise and Partnerships
Once the team operation model is working smoothly, you can start franchising and selling partnerships. What you’re selling is the system, details, and methods for running the project.
Step 9: Profit from the Backend
When you have enough students and partners, you can profit from the price difference of each step, as well as from the added value generated by the system’s viral growth.
If you execute these 9 steps well, earning 1 million in a year is a solid starting point. And this 1 million will come from a stable project that generates over 200 a day. Don’t underestimate small projects—they are the seeds of upward mobility and wealth expansion.
